30Apr/02Off
I feel like I've been reading No Logo for ages, and I'm only at page 124 of 446. It's not that it's particularly hard going, or that I'm disagreeing with it all (though equally, I'm not buying her arguments 100%). The problem is that I'm too easily diverted - Klein's sources chime so many chords with me that I'm constantly going off to check them. She quoted from Susan Sontag's Notes on Camp, for instance, which sent me off rereading Sontag for the first time in about 10 years. I can see a few of her books being added to my next Amazon order.
April 30th, 2002 - 21:41
Luckily you don’t need to read the last 100 pages or so
I found the book strangely comforting. I’m now in a working environment where I’m surrounded by young people who have grown up under a New Brand culture.
It’s like there’s some cruel joke being played on us but we’re all going to wake up soon and it’ll be ok…
But we’re not dreaming
May 1st, 2002 - 06:36
It’s making me acutely aware of the branding I give in to myself – I freely admit I’m a Sony Head, for instance, but equally, I think I’ve always been aware of the cynical exercises happening around me. The final year I was involved in the student union at university big names were just starting to make serious efforts to get their names into the building, and what I’ve always been amazed by is how obvious they are….