24Dec/03Off
BSE in the US
There's an episode of The West Wing, I forget which one, but it's either late in Season Two or early in Season Three, in which cattle at a US farm appear to test positive for BSE (though annoyingly, they never once refer to it as such - It's "mad cow disease" all the way.
During the course of the episode, the immediate effect of the US declaring its first case is discussed, including the decimation of a multi-billion dollar export business, fast food being deserted, and millions being wiped off meat industry shares.