23Sep/06Off
Hero Or Zero
In our household we're currently much enjoying every one of those Pepsi Max ads that they're running on billboards all over the city at the moment - and I do mean all over; the things are everywhere. In case you haven't seen them, they're anti-Coke Zero messages, showing a scale from Zero to Max with various images or concepts at either end of the scale to illustrate the point (like a ballet shoe at Zero and a hot red stiletto at Max, or simply dictionary definitions of the two words). The point is obviously to show the world of difference that's between something which describes itself as Zero and something which describes itself as Max.
We can't believe that no one at Coke saw that as a possibility when they launched Coke Zero.