I *Heart* Virgin
Or maybe it's Richard Branson I *heart*. Or maybe it's both.
I fly Virgin Atlantic a good few times a year, and actually, I do like to do so. Far more than with British Airways, their chief competitor on the Virgin routes I fly, whose service is a shoddy and rather depressing shadow of its former self. Virgin staff make you feel like they enjoy what they're doing, and that they're happy to stop and actually engage with you, which is more than can be said for most of the misreable gits who populate most BA flights I take.
Anyway, to further compound the joy of flying them, the horrible guilt that I feel whenever I step on a plane (which I've mentioned in the past) can now at least be mildly assuaged by the news that the profits my fare generates will be going to find ways to reduce the impact of the flight itself on the environment.
Dear British Airways, American Airlines, United, QANTAS, et al,
Your turn.